South Piedmont Community College
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December 9, 2009
Class directed by Huck Huckabee
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The Social Media Revolution is here!
Are you ready?
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Social Filtering
– being able to align what publishers and advertisers want to show with what users want to see.
Viral Marketing
– using pre-existing social networks to achieve marketing objectives.
(viral – 1. a message intended to be spread 2. a virus)
– three components – the message, the medium, the delivery.
1.The message – it must stick!
2.The medium – images, video, text
3.The delivery –email, instant message, telephone, etc.
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Items we will discuss:
Communication:
Blogging -Posting on your blog site.
http://openhouse.homegoods.com/
Micro-blogging – Twitter
http://twitter.com/huckhuckabee
http://twitter.com/MyStarbucksIdea
Social Networking -
College students don’t email. They tweet about what they are doing and they send messages via Facebook
Facebook -
Greatest growth in the 35-49 age group. Over 200 million worldwide are logged in at this moment.
Facebook is an ideal medium for viral marketing.
Businesses are moving from a one sided “build it and hope they will come” model to a partnership with their target model.
LinkedIn -
a business-oriented social networking site. Founded in December 2002 and launched in May 2003
Other Social Media
Collaboration
Wikis – Wikipedia
Social Bookmarking
Delicious
Stumble Upon
Google Reader
Multimedia
Flickr
http://www.flickr.com/photos/huckhuckabee
YouTube
Use Windows Movie Maker to edit your videos
http://www.youtube.com/huckhuckabee
“Build it and they will come”
This doesn’t work in social media. Give them a reason to visit. Give them a reason to return.
Business learns what customers want
Yesterday – focus groups
Today – return communication from customers and potential customers
More accurate and less time to implement
Facebook
Twitter
Contact Huck Huckabee at 704-438-2910 if you are interested in attending classes on social media.