Twitter Starts a Snowball Fight!

For years there has been growing concern that social media is just another way to turn the human race into a mass of hidden hermits. Some think that it is just adding to the Great American Isolation. But, a study done by the Pew Internet and American Life Project...

ROI – Can we measure social media?

Social Media Investment The key question today is whether the resources dedicated to social media are generating reasonable returns. I have yet to have anyone tell me that they have been able to show what sales came from their social media efforts. A better question...