For years there has been growing concern that social media is just another way to turn the human race into a mass of hidden hermits. Some think that it is just adding to the Great American Isolation. But, a study done by the Pew Internet and American Life Project states that the reverse is true. Social media makes you more social.

Online connects offline

A comic example of this was displayed in a snowball fight took place in Washington, DC on December 19th, 2009 at 14th and U Street NW. The event was organized on Twitter and over 200 people showed up for the event. This event ended prematurely when a law officer pulled out a gun at the event.

Don’t bring a gun to a snowball fight!

A survey done by Deloitte, LLP in the fall of 2009 found that 56% of the people they surveyed were using a social networking site and 26% were using it daily. And this is only getting started.

Social media is bringing us closer together. It is causing us to come together offline. It is even starting snowball fights.

Social Media Investment

The key question today is whether the resources dedicated to social media are generating reasonable returns. I have yet to have anyone tell me that they have been able to show what sales came from their social media efforts.

A better question for now is “What risk are we taking?”

A company only needs to invest a little of someones time to get involved in social media marketing. Setting up a Facebook of Twitter account requires a minimal sacrifice. That being the case there is no reason not to do it. Learn how it works, THEN make a decision.

Here’s another good video on Socialnomics:

Still have doubts? If you do, tell us about them.