Ford Uses Social Media For Product Introduction

Ford Motor Company set a new standard this year by introducing their 2011 Ford Explorer on Social Media. On June 26th, 2010 Ford posted twelve videos on YouTube and linked them to their Facebook “Reveal” page. One of the goals of this project was to get...

Social Media Success Stories

I have had two customers approach me in the last couple of months and talk about making major changes to their marketing strategies. In both cases these customers have been to trade shows and have attended seminars that are showing them the importance of Internet...

Social Advertising and Promotions – $38 Billion by 2015

According to Borrell Associates, from Williamsburg, VA, marketers will spent over $38 billon on social media advertising and promotions by 2015. That could get it closer to being the primary media means for business in the future. Marketers need to master social media...