Ford Motor Company set a new standard this year by introducing their 2011 Ford Explorer on Social Media. On June 26th, 2010 Ford posted twelve videos on YouTube and linked them to their Facebook “Reveal” page. One of the goals of this project was to get 30,000 people to ‘Like’ the Ford Facebook page. At about 3:00 pm on the 26th, Ford had 48,900 ‘Likes’. By 1:00 am on the 27th they had over 53,000.

Ford started their postings with a video that included Mike Rowe, the Ford spokesman, and Alan Mulally, Ford’s CEO.

Visit Ford on Facebook, go to their Reveal page, and look at the campaign they set up for July 26th.