Businesses More Inundated With Email

I build and manage several websites for small businesses. More and more of them are getting inundated with email messages that they don’t want to receive. But, these are not necessarily coming from “spam” sources. They are coming from vendors and other business contacts. At some point businesses are going to give up on their email because the benefits received are not worth the cost of the time required to receive and review all their messages.

Huck Huckabee

by Huck Huckabee

What They Want to Receive

Better filter systems are being developed everyday. But hackers and email “experts” are able to overcome most of these over time. At some point business owners and managers are going to find a way to receive what they want to receive. Facebook, and other “approved contact” services, can do just that.

A New Frame of Mind

Internet contacts are starting to be viewed from a different perspective.

If you are my business associate, I will approve you as a friend on Facebook. If you send me a bunch of stuff that I don’t want, then I will remove you.

This frame of mind will make the message sender think twice about the value he puts in his message and how much “junk” he is sending out. That would save money and time.

Remember your first economics classes? Those were the ones that explained how systematically the price and production level of a product are set at that precise point where supply meets demand. Once students gain an understanding of that theory early in their economic studies, they spend the rest of their economics education learning the flaws and fallacies that keep the theory from working. I know. I majored in economics at Florida Southern College.

Knowledge in the Market Place

There are many factors that keep that theory from becoming reality. The primary fallacy in economic theory is the assumption that consumers have perfect knowledge in the market place.

Many of us have walked into a store and purchased a soft drink, then left the store, arrived at another location and found the same soft drink available for a lower price. And nearly everyone has purchased a product that they were incredibly disappointed with it once they used it. If they had known before the purchase what they knew after the purchase, they would have never made the purchase!

These mistakes are made constantly on a grander scale throughout the business world. We make these mistakes because of things we don’t know.

Social Media = Knowledge

Social media is moving us closer to having that “perfect knowledge”. It’s not hard to go to a search engine and type in the name of a product you are interested in and find some opinions written on it. Today, people set up blogs focused on venting their frustrations about products or companies they are unhappy with. And others are quick to post their praises for products they are very happy with. For a good example of both sides just go to Facebook, search “Walmart” and see the array of pages that are available.

Businesses Must Satisfy Their Customers

In the past businesses focused on how their products were perceived prior to purchase. Customers made the purchases based on what they expected to receive. Today businesses must focus on how their products are perceived after the purchase. If the customer isn’t happy then the customer will tell the world about it in great detail.

We still have a long way to go to reach that point of perfect knowledge in the market place. And I doubt we will ever get there. But, thanks to social media, we are able to avoid many of the mistakes we have made in the past. Customers know what they can expect. And businesses that use social media know what their customers want. Those that don’t, well, they will lag behind their competitors who do and some of them won’t be around much longer.

How has social media impacted your business decisions?