South Piedmont Community College
December 9, 2009
Class directed by Huck Huckabee
The Social Media Revolution is here!
Are you ready?
– being able to align what publishers and advertisers want to show with what users want to see.
– using pre-existing social networks to achieve marketing objectives.
(viral – 1. a message intended to be spread 2. a virus)
– three components – the message, the medium, the delivery.
1.The message – it must stick!
2.The medium – images, video, text
3.The delivery –email, instant message, telephone, etc.
Items we will discuss:
Blogging -Posting on your blog site.
Micro-blogging – Twitter
Social Networking –
College students don’t email. They tweet about what they are doing and they send messages via Facebook
Greatest growth in the 35-49 age group. Over 200 million worldwide are logged in at this moment.
Facebook is an ideal medium for viral marketing.
Businesses are moving from a one sided “build it and hope they will come” model to a partnership with their target model.
a business-oriented social networking site. Founded in December 2002 and launched in May 2003
Other Social Media
Wikis – Wikipedia
Use Windows Movie Maker to edit your videos
“Build it and they will come”
This doesn’t work in social media. Give them a reason to visit. Give them a reason to return.
Business learns what customers want
Yesterday – focus groups
Today – return communication from customers and potential customers
More accurate and less time to implement
My focus is currently on:
1. My blogs