South Piedmont Community College

December 9, 2009

Class directed by Huck Huckabee

The Social Media Revolution is here!

Are you ready?

Social Filtering

– being able to align what publishers and advertisers want to show with what users want to see.

Viral Marketing

– using pre-existing social networks to achieve marketing objectives.

(viral – 1. a message intended to be spread     2. a virus)
– three components – the message, the medium, the delivery.

1.The message – it must stick!
2.The medium – images, video, text
3.The delivery –email, instant message, telephone, etc.

Items we will discuss:

Communication:

Blogging -Posting on your blog site.

http://1000words.kodak.com/

http://openhouse.homegoods.com/

http://checkoutblog.com/

Micro-blogging – Twitter

http://twitter.com/huckhuckabee

http://twitter.com/homedepot

http://twitter.com/MyStarbucksIdea

Social Networking –

College students don’t email. They tweet about what they are doing and they send messages via Facebook

Facebook –

Greatest growth in the 35-49 age group. Over 200 million worldwide are logged in at this moment.

Facebook is an ideal medium for viral marketing.

Businesses are moving from a one sided “build it and hope they will come” model to a partnership with their target model.

LinkedIn –

a business-oriented social networking site. Founded in December 2002 and launched in May 2003

Other Social Media

Collaboration

Wikis – Wikipedia

Social Bookmarking

Delicious
Stumble Upon
Google Reader

Multimedia

Flickr
http://www.flickr.com/photos/huckhuckabee

YouTube
Use Windows Movie Maker to edit your videos
http://www.youtube.com/huckhuckabee

“Build it and they will come”

This doesn’t work in social media. Give them a reason to visit. Give them a reason to return.

Business learns what customers want

Yesterday – focus groups

Today – return communication from customers and potential customers

More accurate and less time to implement

My focus is currently on:

1.    My blogs
2.    Facebook
3.    Twitter
4.    YouTube