When the Boston Marathon bombing occurred in April, 2013, the Boston Police Department was prepared and ready for the opportunities presented by social media.
Boston PD entered the conversation immediately because they knew chatter about the investigation would happen with or without them.
False rumors were spreading across the web about an arrest being made. The Boston PD clarified this with a tweet that was retweeted over 11,000 times.
They were able to do this because they were prepared ahead of time. Click here to learn more about their preparation.
Are you ready to handle false rumors when they hit your business in a time of crisis.