Buick’s “Quest for the Keys”
Buick is using social media in their coming promotion of their new car lineup, called “Quest For The Keys”. They will push Regal, Enclave, LaCrosse and Verano in a scavenger hunt that offers clues on Facebook and Twitter for the first three weeks on the hunt then concludes with a day of offline scavenger hunting.
What makes this promotion unusual is that Buick will incorporate the use of multiple location based services for the campaign. People will be able to use Facebook Places, Forsquare, or Gowalla in their hunt.
The program will begin in the next few months in Atlanta, Chicago, Los Angeles, Minneapolis, New York, and Austin, Texas.
GM’s Social Media Marketing
General Motors has recently hired “Big Fuel” to do it’s social media marketing. “Big Fuel” is a New York based marketing agency. That means they are about to make a major push in social media promotion. Keep and eye out for it and let us know when you come in contact with it.