Influence The Market
One of the primary purposes of social media is to get people talking. When someone offers value through information in blogs, Facebook, Twitter, LinkedIn and other social media sources, people begin to follow it. And they begin to tell their friends.
Initiate The Conversations
Social Media allows you to influence what your market thinks about your business. So, use it to do just that! It enables you to initiate conversations. And when you initiate them, you establish an element of control referred to as influence. Offer service to your market by initiating the conversation. Create value through information and advice. Once you’ve established that value in the social media market, you need to lead conversations in the market in a direction that will benefit you.
Influence The Conversations
While you can’t control the conversations, you can influence them. When people visit your blog or your Facebook page, you are the primary contributor. When someone presents a question, you are able to answer. And others are able to see how you handle the situation.
The conversations are going on about you. When you initiate them, you gain credibility and influence. Use your influence and lead your audience right into your door.