Social Media Investment
The key question today is whether the resources dedicated to social media are generating reasonable returns. I have yet to have anyone tell me that they have been able to show what sales came from their social media efforts.
A better question for now is “What risk are we taking?”
A company only needs to invest a little of someones time to get involved in social media marketing. Setting up a Facebook of Twitter account requires a minimal sacrifice. That being the case there is no reason not to do it. Learn how it works, THEN make a decision.
Here’s another good video on Socialnomics:
Still have doubts? If you do, tell us about them.