I have had two customers approach me in the last couple of months and talk about making major changes to their marketing strategies. In both cases these customers have been to trade shows and have attended seminars that are showing them the importance of Internet marketing and Social Media. One of my customers is reducing Yellow Page advertising to a bare minimal and moving those resources to a blog, Facebook and Twitter. The other, Starnes Jewelers, his already seeing the benefits.
Mashable, an online Social Media magazine, posted an article by Erica Swallow that really shows what is happening with small businesses and Social Media. Adoption rates have doubled from 12% to 24% in the last year.
Erica’s article reviews five neat examples of small businesses using Social Media. Click here and take a look.