Monday night I will be teaching Business and Social Media at South Piedmont Community College. This is an introductory class to teach business owners and managers how social media will impact their businesses.
The course is from 6pm to 9pm on November 9th. I will begin the class introducing the power of the blog. Blogging is changing the concept of business involvement with clientele. A business can elect to stay out of the social media arena. In that case it will loose control of what is being said about it in the marketplace. Or, a business can embrace the opportunity to get constructive feedback from customers. Blogging is ideal for this.
I will also cover micro-blogging (Twitter) and social networking (Facebook). Individuals are becoming more closely connected with people through these services. In many cases they are becoming friends again with people they have not seen in years. This form of contact creates an opportunity for businesses.
When discussing business and social media, Twitter will often be part of the conversation. One of the most common questions I am asked is “How can a business use Twitter?” Take a look at the twitter pages of Starbucks Coffee, Home Depot, and Carnival Cruise. Those will give you an idea of what is going on between these successful companies and their social media contacts.
I will also discuss the use of multimedia by businesses. YouTube has created a new and efficient method for businesses to communicate with their customers.
If you have any questions, please give me a call at 704-438-2910.