Coke saw a marketing opportunity and they seized it. Soon after that You Tube videos involving Diet Coke started to float on the Internet.
Two scientists, Fritz Grobe and Stephen Voltz, were experimenting with Diet Coke and Mentos chewable candy. They found that when you dropped 5 Mentos into a two-liter bottle of Diet Coke a dramatic chemical reaction occurs. Word got out about the experiment and You Tube videos started to surface with various people performing the “experiment”. The reaction caused spewing that could be interpreted a dangerous by You Tube viewers. And that presented a situation that Coke had to deal with.
Coke Hires Grobe and Voltz
Coke could have taken the legal trail or left the situation to brew on it’s own. But, they saw an opportunity and they seized it. They hired Grobe and Voltz as spokesmen. And they in turn created an elaborate video that has played over 10 million times on You Tube. The exposure has been incredible and the cost has been minimal.
You can view the video at http://www.youtube.com/watch?v=hKoB0MHVBvM
Grobe and Voltz Go Into Business
Go to You Tube and search “Diet Coke and Mentos” and you will come upon an incredible number of related videos. It is full of remakes, some that have been viewed hundreds of thousands of times. So the 13 million views on the primary video is an understatement as to the popularity of the saga. Grobe and Voltz are now in the entertainment business performing the “experiment”. You can go here to see an interview where they tell their story: http://www.youtube.com/watch?v=DPxEqZc57eY
Social Media Will Create Many More Opportunities!