When the Boston Marathon bombing occurred in April, 2013, the Boston Police Department was prepared and ready for the opportunities presented by social media.

Boston PD entered the conversation immediately because they knew chatter about the investigation would happen with or without them.

False rumors were spreading across the web about an arrest being made. The Boston PD clarified this with a tweet that was retweeted over 11,000 times.

They were able to do this because they were prepared ahead of time. Click here to learn more about their preparation.

Are you ready to handle false rumors when they hit your business in a time of crisis.

Here is a neat story about the activity now on Facebook. It is getting over 1 trillion hits per month. Go to: http://fbupdates.com/2011/11/facebook-hits-a-trillion-pageviews-per-month/ for the story.


The Mark Zuckerberg Story

I went to see “The Social Network” a couple of days ago and found it to be a very fascinating story. While there has been some debate on what is fact and what is fiction, the basic Mark Zuckerberg and Facebook story is presented in the movie.

Movie’s Impact On Facebook

There is speculation that the movie could have a negative impact on Facebook. But I don’t think that will be the case. I am a believer in the statement that “any publicity can be turned into good publicity”. Discussion surrounding the movie has certainly made Facebook a common subject lately.

In this movie Mark is made out to be a nerdy little squirt. But when you follow the story you see that it goes through the process that a brilliant entrepreneur takes to create a once in a generation venture. He took the ideas of several other people and created what is Facebook today. In the process he passed on around $100 million dollars, via lawsuit settlements, to many who he has been associated with. Everybody wins!

Building The Dream

Our story book mindsets have many believing that revolutionary ideas come from one person dreaming them up and then building the dream. That is hardly the case. The real catalyst is the individual who takes brilliant thoughts, whether their his or not, and makes things happen with them.

I am constantly reading books and articles on Social Media. But today you can’t find an updated book on Facebook. The reason is that by the time one gets printed it is outdated. Facebook is constantly making significant changes to their wares. And it is consistently improving. With it’s launch taking place in February of 2004 and it reaching over half a billion users by 2010, who’s to say where it will be in the next 10 years.

Einstein said: “The only way to escape the personal corruption of praise is to go on working.”  I think this movie is a major praise for Mark. He will escape the personal corruption.

Huck Huckabee

Social Media Keeps Changing

WOW! What a time to be keeping up with social media. You almost need a full time staff. Twitter, Google and Facebook cannot stand still for a minute. So what’s going on?

Google – Facebook – YouTube

Google is doing its best to gain a dominate position in social media. Later this year Google Me is scheduled to be launched. It is an effort to compete with Facebook.

Facebook has been changing so regularly and so quickly that no one can get a book published and to market before it becomes outdated.

YouTube is experimenting with live video streaming. For the last two days they have been testing this format. This is just another step toward bringing live TV to the YouTube platform.


The biggest change today is happening at Twitter. Over the next several weeks you are going to see a new look on Twitter. They are incorporating links, photos, videos and other content opening up in new panes to the right of the current timeline. This is eliminating the need for several of the apps that have been developed by third parties to enhance the Twitter experience. This is not a good thing for them but should make things easier for us.