Search Engine Optimization experts rely heavily on links, volumes of content and old domains. But the times they are a-changing. Social signals from Facebook Likes and tweets, are affecting rankings in the biggies like Google. They are finding social media sources provide great benefits to users and provide more trusted signals, and they admit to experimenting with the appropriate adjustments.

The main goal of search engines is to help people find what they’re looking for. To do this, the search engines developed a complex algorithm measuring websites voting for others by linking to them. If your website had lots of links, you climbed the ranking ladder. There were other factors of course, like keywords in titles, and the game changed constantly, keeping the poor old SEO experts sweating. But ‘links’ was the main name of the game. Website owners worked to adhere to Google’s standards to prove their sites had quality content by making sure they had plenty of links to good sites (although shadier sites tried to trick the secret formula without creating useful information, opening the way increasingly for spammers and irrelevant content).

This ranking method was great for the websites, but what about for the people who were searching? This is where social media is playing a role to make results better. Today, people share 30 billion pieces of content on Facebook and over 5 Billion tweets…per month. People are sending signals to search engines now with clicks, bookmarks, tags and ratings, and the search engines have figured out that if people share your content, it’s probably good.

Searches have better results when the algorithms are picking up on the opinions of people. So the lesson to be learned here for small businesses striving to get better rankings in the search engines is to put quality content on their websites so people will share it on their Facebook and  Twitter accounts and get those customers clicking the Like, bookmark and tag  buttons for all their worth.

 

 

 

So you’ve done everything “they” told you to do. You created a website and a blog site. You gather new information for your blog every week,  write it up and post it to keep the site fresh and interesting. But no one seems to know you’re there. You Google your site and scroll through 10 pages without finding even a mention. And then it dawns on you. The missing link is SEO: Search Engine Optimization. You’ve heard of it and all those fancy algorithms that make it up, but there’s no way you have time for any more of this stuff. We can hear you now. We’ve studied this “stuff” and can get you rankings that will generate traffic and get you customers that are looking for your goods and services. We’ll also write your blogs and link you to Facebook and Twitter. Give us a call. We’ll make sure everyone can hear you now.

The market share report just came out from comScore.

Google sites lost 0.3% and had 65.4% of the searches.

Yahoo sites lost 0.3% and had 17.0% of the searches.

Microsoft sites gained 0.6% and had 11.3% of the searches.

Is the market beginning to shift?

Microsoft has vowed to pursue greater market share through their relatively new search engine Bing. A year ago Microsoft search sites had 8.3% of the market. Today it is 11.3%. Are they on to something?

Social Media Pages in Search Engines

Keep an eye on how often you see Facebook pages and blog sites showing up in search engines. They are becoming more of a factor and their influence will continue to grow.

For help on search engine rankings visit our site Find-Searchers.com

Thanks for reading. Comments and feedback are appreciated.

I hope this helps you improve your social media efforts. For those who want to get involved but don’t have the time or the staff to do so, I am available for hire. Please contact me.

Huck Huckabee BusinessAndSocialMedia.com huck@businessandsocialmedia.com 704-438-2910