A Powerful Technology

No doubt about it, social media is a powerful technology. Two billion people are already online. E-commerce sales are $8 trillion a year. Its greatest virtue is that it breaks down the barriers between companies and their customers. Companies can find out what their...

Develop A Social Media Plan

Businesses need to develop a plan for their social media. Plan A Dialogue You need to create a long term strategy for you social media dialogue. What are you going to say and when are you going to say it? This dialogue can focus on special events or seasons. Different...

Social Media in the Workplace

I was leaving a ballroom dance class recently with a friend of mine that works for one of the big banks that survived our recent economic debacle. I asked her to go see the “Social Media Revolution” video that I have linked to on my home page. She told me she couldn’t...

The Social Media Plan

Just like a business plan or a marketing plan, businesses that use Facebook, Twitter, LinkedIn, blogs and other social media resources need to develop a social media plan. That plan should include what resources you will use, what value you will create with them, and...

How Businesses Use Twitter

Tips On Twitter Here is a great tutorial on using Twitter for your business. Even if you already use the service this is a great video that may show you how do use the service more efficiently. –...