Watch Your Language

Confusion reigns in the world of workplace social media concerning online criticism of the workplace. How far can an employee go in complaining about his or her work conditions, the boss, fellow workers, cafeteria food, etc? And how much should an employer tolerate?...

But I Don’t Have Time

You’re in business because you have to make a living. That’s what you do. Keeping up with it is a full time job. But you keep hearing about social media marketing, getting your business out there on the web, on a blog site, on Facebook, Twitter, YouTube, you name it....

GM’s Social Media Promo

Buick’s “Quest for the Keys” Buick is using social media in their coming promotion of their new car lineup, called “Quest For The Keys”. They will push Regal, Enclave, LaCrosse and Verano in a scavenger hunt that offers clues on Facebook...

Develop A Social Media Plan

Businesses need to develop a plan for their social media. Plan A Dialogue You need to create a long term strategy for you social media dialogue. What are you going to say and when are you going to say it? This dialogue can focus on special events or seasons. Different...

Social Media Is Replacing Email

Businesses More Inundated With Email I build and manage several websites for small businesses. More and more of them are getting inundated with email messages that they don’t want to receive. But, these are not necessarily coming from “spam” sources....