The Diet Coke Opportunity

Coke saw a marketing opportunity and they seized it. Soon after that You Tube videos involving Diet Coke started to float on the Internet. Two scientists, Fritz Grobe and Stephen Voltz, were experimenting with Diet Coke and Mentos chewable candy. They found that when...

GM’s Social Media Promo

Buick’s “Quest for the Keys” Buick is using social media in their coming promotion of their new car lineup, called “Quest For The Keys”. They will push Regal, Enclave, LaCrosse and Verano in a scavenger hunt that offers clues on Facebook...

Matt Harding and Stride Gum

A Viral Video Story One of the neatest stories on social media today is that of Matt Harding. He was born on September 27, 1976. He was a video game developer in Westport, Connecticut. Not enthused by his career prospects, Matt quit his job and started traveling. One...

The Facebook Movie: “The Social Network”

The Mark Zuckerberg Story I went to see “The Social Network” a couple of days ago and found it to be a very fascinating story. While there has been some debate on what is fact and what is fiction, the basic Mark Zuckerberg and Facebook story is presented...

The Times They Are A Changing

Social Media Keeps Changing WOW! What a time to be keeping up with social media. You almost need a full time staff. Twitter, Google and Facebook cannot stand still for a minute. So what’s going on? Google – Facebook – YouTube Google is doing its best...