How Big Is Social Media

Worldwide social media users has reached almost 2 billion in 2017. That’s up five percent from last year.

Where Is Social Media Going?

Social media is expected to reach 2.5 billion users around the world by 2018. This is a good indication that it will continue to grow.

In the United States, 81 percent of the population has a social media profile. In 2016 it was estimated that 185 million used social media in one form or another. By 2020 that number is expected to exceed 200 million.

September 2011 made by Facebook

Buick’s “Quest for the Keys”

Buick is using social media in their coming promotion of their new car lineup, called “Quest For The Keys”. They will push Regal, Enclave, LaCrosse and Verano in a scavenger hunt that offers clues on Facebook and Twitter for the first three weeks on the hunt then concludes with a day of offline scavenger hunting.

What makes this promotion unusual is that Buick will incorporate the use of multiple location based services for the campaign. People will be able to use Facebook Places, Forsquare, or Gowalla in their hunt.

The program will begin in the next few months in Atlanta, Chicago, Los Angeles, Minneapolis, New York, and Austin, Texas.

GM’s Social Media Marketing

General Motors has recently hired “Big Fuel” to do it’s social media marketing. “Big Fuel” is a New York based marketing agency. That means they are about to make a major push in social media promotion. Keep and eye out for it and let us know when you come in contact with it.